Class-of-Service
Delivery Model

By way of analogy, consider how commercial airlines have evolved to provide multiple classes of service, for varying customer segments with distinct preferences and budget. Airline passengers may choose from first class, business class, premium economy, or budget economy, each of which comes with different service characteristics and price points. Similar service segmentation has occurred in industry after industry, always with the aim of offering the right service to the right customer at the right price, when customer segments have different needs and expectations of service.

Kontxt now enables this same evolution to unfold in global messaging. Mobile messaging operators, aggregators, and interconnect vendors can now optimize their networks, by creating policies to deliver message transport with tiered delivery commitments, taking into account factors such as network congestion, delivery time commitments, throughput guarantees and more.

Consider how reliable classification of message types in the examples below offer opportunities to deliver a premium level of service, deliver a budget level of service, or to block altogether.

Class of Delivery Parameters by Time


Two Factor Authentication
“User access code 673440 to login”

Delivery Time: Urgent
Throughput: Narrow
Likelihood of Fraud: Medium
Sender Budget: High

Customer Support
“Alert: Gate Change. Your flight is now
departing from Gate B12”

Delivery Time: Urgent
Throughput: Narrow
Likelihood of Fraud: Medium
Sender Budget: High

Bulk Promotion
“Don’t miss our holiday 25% off sale
starting Saturday”

Delivery Time: Slow
Throughput: High
Likelihood of Fraud: Low
Sender Budget: Low

Emergency Alert
“HURRICANE WARNING FOR SOUTH
REGION! Seek shelter immediately.”

Delivery Time: Urgent
Throughput:  Very High
Likelihood of Fraud: Low
Sender Budget: Very High

Notification
“Your ride is approaching. Driver: Maria.
Blue Toyota Prius.”

Delivery Time: Fast
Throughput: Medium
Likelihood of Fraud: Low
Sender Budget: Medium

Grey Route
(Source information misrepresented)

Delivery Time: N/A
Throughput: Inspection
Likelihood of Fraud: Medium
Sender Budget: Medium

Fraud
“Your payment was declined. REPLY for
more info.”

Delivery Time: N/A
Throughput:  Block
Likelihood of Fraud: High
Sender Budget: N/A

Spam
“Lose weight in your sleep Free Trial.
REPLY for info.”

Delivery Time:  N/A
Throughput: Block
Likelihood of Fraud: Medium
Sender Budget: N/A