By way of analogy, consider how commercial airlines have evolved to provide multiple classes of service, for varying customer segments with distinct preferences and budget. Airline passengers may choose from first class, business class, premium economy, or budget economy, each of which comes with different service characteristics and price points. Similar service segmentation has occurred in industry after industry, always with the aim of offering the right service to the right customer at the right price, when customer segments have different needs and expectations of service.

Kontxt now enables this same evolution to unfold in global messaging. Mobile messaging operators, aggregators, and interconnect vendors can now optimize their networks, by creating policies to deliver message transport with tiered delivery commitments, taking into account factors such as network congestion, delivery time commitments, throughput guarantees and more.

Consider how reliable classification of message types in the examples below offer opportunities to deliver a premium level of service, deliver a budget level of service, or to block altogether.