KONTXT Demand Engine combines customer journey data points, retailer KPIs, customer profile & history, with semantic understanding of current runtime behaviors; leading to:
Increased precision of predictions of what customers will purchase (demand intelligence)
Increased confidence in projecting what products customers should purchase (margin improvement, markdown avoidance, inventory positioning via demand prediction)
For example, you can use KONTXT Demand Engine to help improve results from multiple search corpora, identify leads and attrition for CRM activities, and influence demand forecasting by analyzing what content and products are resonating with your audience.
KDE is the AI bridge between product marketing (demand) and product offering (supply)– two corporate domains that are, at times, at odds with respect to human-managed KPIs.
How it works
Seamless integration with major commerce and content platforms.